, , ,

After what seemed like a long period of silence on the designer collaboration front following the Maison Martin Margiela H&M’s next designer collaboration will be with French designer Isabel Marant collection, H&M just released news that their next designer partnership is with French designer Isabel Marant. Every cool chick who knows her fashion and adores French insouciant style would know the name and the look of Isabel Marant — equal parts rocker, luxe boho, off duty and modern chic. The Isabel Marant label and designer is the epitome of modern French style.

Images of what will be part of the collection have yet to be released although according to the statement from H&M there will be clothes and accessories for women and teenagers and for the first time, the designer will be creating a men’s collection. Perhaps high on the question list of fans of Marant will be if H&M will recreate those much copied Isabel Marant wedge sneakers and the biker jackets with a casual worn-in look.

The Isabel Marant for H&M collection is set for release worldwide and online on November 14, 2013. “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality,” said Marant in a statement from H&M.

In the video below you can watch the designer talk about fashion and what she will do for H&M.